With over 500 million active users worldwide, Facebook offers enormous advertising potential, but so far it has not been possible to exploit this potential properly. This is because there have been no tools for running comprehensive advertising campaigns on the world‘s biggest social network. Until now eprofessional (the Zanox company active in the Performance Marketing field) has just become the first agency in Germany to license the Facebook tool „One Media Manager“ from US company Glow Digital Media Ltd. The first clients to ask eprofessional to carry out Facebook marketing and so benefit from the use of the new tool are racing bike specialist Pasculli and the bank Nürnberger Sparkasse.

www.eprofessional.co.uk/