"12 Marketing Trends 2012" – PubliGroupe starts debate about the most important marketing trends – available on iPad and group website
"12 Marketing Trends 2012" looks at the effectiveness of marketing, starting up a discussion about the most important trends for the year 2012. “MME” is now available in three language versions (German, English, French) – either as an app for iPad that can be downloaded from the Apple Store (MME 12 Trends), or on the PubliGroupe website.
In the first edition of this new publication, specially designed for the iPad, experts present the 12 most important trends for 2012. Their articles can also be read on the PubliGroupe website and at the dedi-cated MME website at www.marketing-more-effective.com. The 12 authors work at various companies within the group, including Zanox, eprofessional, Publimedia, Namics and Publicitas. They give their views about topics, such as mobile marketing, lead generation, performance marketing and the use of digital marketing to online branding.
Hans-Peter Rohner, CEO and Chairman of the Board of Directors of PubliGroupe: “Because of the in-creasingly wide variety of marketing tools that can be used to address consumers these days, choosing the right one has never been more complex. Following our slogan ‘Marketing. More. Effective.’, PubliG-roupe, through its MME project, wants to increasingly discuss about the effectiveness and variety of mar-keting activities.”
The central idea behind MME (which stands for “Marketing. More. Effective.”) is to explore questions about the effectiveness, methodology and use of advertising tools. MME is aimed at marketing and com-munications professionals as well as at advertisers in all industries and PubliGroupe’s partners and em-ployees. The new slogan “PubliGroupe. Marketing. More. Effective.” was developed in 2011 to highlight the central theme of the three divisions of PubliGroupe: Media Sales, Search & Find and Digital & Market-ing Services.
From 2012 onwards the group will be publishing regular reports, interviews and statistics on the “MME” site and in its newsletter. The online platform, designed as a kind of blog, will include contributions from authors who work at PubliGroupe companies as well as from external specialists who are helping to shape opinion. PubliGroupe’s Corporate Communications department has editorial control for the publica-tion. Wirz Corporate in Zurich developed the design and Denon Allmedia Corporate Publishing in Rap-perswil is responsible for the iPad version and the internet solution.
For additional information:
PubliGroupe S.A
Beat W. Werder
Head of Corporate Communications
Tel.: + 41 21 317 72 15
You can also download this press release in PDF file:
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Press release
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