Company
PubliGroupe is a marketing and sales organisation dedicated to the sale of advertising space for the media in Switzerland and other countries. PubliGroupe's main business is in the press, directories and Internet sectors. It is also expanding in the television and cinema sectors.
PubliGroupe Ltd., with registered office in Lausanne (Switzerland), is the holding company which has operational and financial control over all the member companies of the group.
Vision and positioning of PubliGroupe
PubliGroupe creates and sells space for commercial communication. It establishes a link between supply and demand. It is a leading all media sales organization. Its marketing and technology services support advertisers and their agencies in the implementation of their communication and media strategies. Strongly established on the Swiss market, the group is now aiming for international expansion. It is independent.
New organisation
To attain the strategic objectives, a new group organisation has been progressively put in place in the year 2007 and will become fully operational on 1 January 2008. It is designed around 4 business segments with clearly defined missions.
Sale of media advertising offering is the main mission of the “Search & Find” and “Media Sales” segments. They enjoy a leadership position on the Swiss market and permit selective expansion at international level.
The provision of service and advice is the mission of the “Custom Publishing” and “Digital & Marketing Services” sectors whose growth will be achieved largely through expansion of international activities.
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