Apprenticeship
In its companies in Switzerland, PubliGroupe trains apprentices for a wide range of occupations – mainly on the commercial side.
Our occupational training aims to develop young persons with professional expertise, a sense of initiative and a critical approach, who are willing and able to accept responsibility in their professional life and in society.
Basic training is provided by the VSW (Federation of Swiss Advertising Companies).
The VSW and the subsidiaries of its member companies have been successfully training business people for decades. Under the new basic commercial training scheme (NKG), the VSW companies offer apprenticeships in all three profiles (E profile = extended basic training (the commonest form of training at VSW); B Profile = basic training; M Profile = occupational school-leaving certificate).
Training to play a commercial role in an advertising company is many-sided and takes place at various training centres, covering e.g. all aspects of order processing in advertising operations, including the Internet and electronic media.
This training permits the acquisition of robust and broadly based commercial knowledge and skills. The apprentices are individually accompanied and assisted.
For the four courses in which the apprenticeship is organized at a higher level than the individual company, four centres are used in the German-speaking part of Switzerland and one in the French-speaking region. The Federation also gives apprentices comprehensive tuition in branch expertise to accompany their course of training. In the first year of apprenticeship, this tuition includes five whole day training units on the topics of the “Market”, “Media”, “Press”, “Advertising/internet” and “Production – Part I”. In the second apprenticeship year, there are once again five whole day training units on the themes of “Marketing” and “Communication”, “Media planning”, “Cooperation with publishing houses”, “Visit and training day at the Centre Administratif Publicitas in Fribourg" and "Production – Part II". In the third apprenticeship year – in addition to a one-week camp in preparation for the final apprenticeship examination – ten training units are offered, dedicated to “Sales training”, revision of all the branch subject matter and preparation for the examination on the “Economy and society”.
The Human Resources managers of all the PubliGroupe companies and VSW member firms throughout Switzerland give interested parties information on request and present the model apprenticeship course to them, together with the accompanying training opportunities.
Contact
General coordination:
Walter Althaus
Publicitas S.A.
Service Center Ausbildung
Rütistrasse 6
5400 Baden
Tel.: 056 200 58 68
Romandie (western part of Switzerland):
Mara Nellen
Publicitas S.A.
Service Center Formation
Rue Etraz 4
1002 Lausanne
Tel.: 021 331 48 11
