Media Sales

All media sales activities are the central mission of “Media Sales”. This is the core business of the group which is based on partnerships with the media established now for many years. More dynamic sales, development of all media competences, development of interactive and digital services, optimisation of technological processes and supports, development on selected international markets and redeployment of all the activities under the Publicitas brand : those are the challenges taken up by Media Sales.

Since 1 January 2008, Media Sales has brought together under the single Publicitas brand all of the entities of the group dedicated to the commercialisation of the media advertising offering, essentially for the press, in Switzerland and in 21 other countries. Structural changes of the market and transformation of Media Sales. Media Sales-Publicitas is having to contend with an unprecedented decline of its markets since the summer of 2008. Advertising revenues of the press, which remains the principal activity of Media Sales, have fallen across all markets. In Switzerland, the downturn is estimated at 20.4% on average.

The Media Sales organisation will be adapted to all of these changes when the new CEO, Mr Beat Roeschlin, takes up his duties on 1 May 2010. Under his leadership, Publicitas will be organised in three operational units :
• the Publicitas Switzerland sales network, with its 67 branches and agencies in three regions,
• the international sales network,
• and the logistics unit. This unit develops and sells the digital platform open to every player in the industry

Mr Roeschlin will personally head up the Publicitas Switzerland sales network. The Head of the Logistic unit was appointed in January 2010 and the future head of the Publicitas International network will be designated before the end of the first half of 2010.

Switzerland

Robert Schmidli, CEO Sales Region Schweiz

Regions :

Grace Palacios, CEO Americas

Anthony Turner, CEO Europe Region

Charlton D’Silva, CEO Asia Pacific Region

Marzban Patel, CEO Sales Region India

Stefan Bai (Region Ost)
Moreno Cavaliere (Print National)
Patrick Cuénoud (Region Romandie)
René Gehrig (Region Mitte)

Central services :

Marco Abis, Finance & Controlling
Markus Bieri, COO
Othmar Fischlin, Marketing & Communications
Jan Widmer, Legal
Markus Max Inäabnit, Human Resources - ad interim